Based in Alberta, Canada Marketing / Sales / AI Workflow

Yury Li

Marketing, Sales & AI Workflow Specialist

I help retail and product-focused brands turn customer conversations into clearer sales communication, stronger product presentation, and practical marketing workflows.

Based in Alberta, Canada | English / Mandarin | Retail Technology | Product Communication | Workflow Tools

5+ years

Marketing, sales, and customer-facing experience.

English / Mandarin

Bilingual customer and team communication.

Cross-Industry

Experience across technology, furniture, design, financial products, and housing services.

Customer Insight

Translate real customer needs into clearer communication, content, and recommendations.

About

Customer insight turned into clear communication and action.

Professional Summary

I connect sales and marketing by turning customer questions, objections, and comparison points into clearer product communication, useful content, and better follow-up. My experience spans retail technology, furniture, kitchen design, financial products, housing support, and practical AI-assisted workflows.

Education

Bachelor's Degree in Business Marketing San Jose State University
Master of Professional Education Western University

Employer Value

Four practical strengths for customer-facing teams.

Customer-to-product translation visual
01

Customer-to-Product Translation

Translate product details and objections into clear reasons to buy.

Campaign execution visual
02

Campaign Execution

Keep social, event, in-store, and brand materials consistent.

Market and content research visual
03

Market & Content Research

Use customer and competitor insight to sharpen content and positioning.

Digital tool workflow visual
04

Digital Workflow Tools

Apply design, CRM, ERP, ecommerce, and AI tools to daily work.

Experience

Experience across sales, technology, business development, and marketing.

Apr 2025 - Jun 2026 iFurniture

Sales Representative

  • Created Canva-based product photos, tags, and social media content to strengthen store visibility and product presentation.
  • Translated customer space, budget, lifestyle, and design preferences into practical furniture recommendations.
  • Provided consultative sales, product guidance, and after-sale support to improve customer confidence and satisfaction.
  • Managed returns, exchanges, customer inquiries, payments, and cash transactions through ERP systems.
  • Supported stock checks, price tags, store displays, unloading, restocking, and inventory accuracy for smoother store operations.
Jul 2024 - Present Best Buy / Dell Project

Dell Brand Ambassador

  • Served as an in-store Dell product expert, translating technical specifications into clear customer value.
  • Guided customers through laptops, monitors, gaming PCs, and technology solutions based on needs, use cases, and budget.
  • Collaborated with Blue Shirt teams to strengthen product knowledge, sales strategies, and Dell solution planogram execution.
  • Maintained current knowledge of product roadmaps, competitive trends, and market solutions for stronger consultation.
  • Communicated customer feedback, traffic insights, product interest, and sales opportunities to support retail execution.
Previous Experience PC Financial

Field Sales Representative

  • Presented financial products through consultative, customer-focused conversations in a retail environment.
  • Translated financial product details into accessible benefits and next steps for customers.
  • Built B2B relationships with in-store management teams to support promotional visibility and cross-selling opportunities.
Previous Experience Funliving

Business Developer

  • Created and executed digital marketing campaigns across social media and listing platforms, increasing inbound inquiries by an average of 30%.
  • Researched North American rental markets and developed 200+ tailored property listings for 500+ total international student clients.
  • Established partnerships with property managers and real estate agents to expand service reach and market presence.
  • Coordinated marketing, sales, and client communication in a cross-cultural business environment.
Oct 2019 - Apr 2021 Fine Kitchen Inc.

Sales Specialist

  • Created custom visual presentations and 3D kitchen renderings with 20-20 Design to support design-led sales conversations.
  • Led a website redesign and integrated a Shopify chat system to improve customer experience and interaction efficiency.
  • Managed full-cycle customer appointments, communications, payment processing, and design-focused product recommendations.
  • Trained new associates on sales processes and design software best practices.
2019 Marketing Roles Xhub SPACE / Star Alliance Culture Inc.

Marketing Specialist

  • Managed social media strategy and online community engagement across brand platforms.
  • Designed and launched marketing events contributing to a 20% increase in new revenue streams.
  • Developed customer and partner relationships to improve brand visibility and partnership opportunities.
  • Maintained online brand presence through content, engagement, and event marketing support.
May 2021 - Mar 2022 Wonder Kitchen & Bath

Warehouse Associate / Sales Support

  • Supported sales execution through inventory management, order fulfillment, and logistics coordination.
  • Trained junior team members in assembly, quality control, and sales support procedures.
  • Operated commercial vehicles for local deliveries while maintaining safety and reliability standards.

Skills

Core skills, grouped for quick scanning.

01

Marketing & Brand Communication

Digital Marketing Social Media Management Brand Positioning Content Marketing Event Marketing
02

Sales & Product Consultation

Consultative Sales Retail Technology Product Demonstration Objection Handling Furniture Solutions Kitchen Design Customer Experience
03

Digital Tools & Workflow Systems

CRM ERP Systems Shopify Canva Hootsuite 20-20 Design Make.com AI-Assisted Workflows
04

Communication

English Mandarin Cross-cultural Communication Customer Education Team Communication

Projects

Selected work in product, design, workflow, and brand communication.

Contact

Marketing, sales, retail technology, and AI workflow expertise.

For business inquiries and professional collaboration.